Holiday joy will fill downtown with "Reindeer on the Riverfront & Lighted Boat Parade" on Friday November 24th. Taking place the Friday after Thanksgiving for the past 40+ years, The Southern Belle and Erwin Marine Sales have lit up the Tennessee River with extravagantly decorated boats. On shore, thousands gather to get in the holiday spirit with pictures with Santa, seeing real, live reindeer and live music.
Volunteers on the Activation Team will be responsible for assisting River City Company and Chattanooga Presents with helping at the Santa Letter Writing Tent and Santa & Mrs. Claus Tent handing out candy to children who visit the tent.
